Top 10 Quotes from “Top Chef” That Have Hidden PR Meanings

10. “Don’t send out a dish that is not ready.” – PR Translation (what this quote would mean in PR terms): Don’t send materials to a client if they are done half-assed.

9. Stand behind your dish.” - PR Translation: Believe in your client counsel and stick to it.

8. “I am 30-years-old and I have to sleep in the bunky beds.” PR Translation: I have to share a hotel room with a co-worker on a client trip because my client won’t spend the extra money to get me my own room.

7. “Hootie Hoo!” – PR Translation: I just got a great media opp!

6. ”I’m not here to make friends, I’m here to win.” - PR Translation: Reporters may think I’m annoying at times, but at the end of the day they still quote my clients in their stories.

5. “This is Top Chef, not Top Scallop!” - PR Translation: This is a big-time agency, not a one-trick pony.

4. ”That dish was so ugly it doesn’t even deserve to be prison food.” – PR Translation: That media pitch was awful. Even an intern wouldn’t write it this poorly.

3. “I am front of the house. We can serve monkey-ass and empty clam shell and we will win.” – PR Translation: It doesn’t matter what the client is trying to sell. we will promote the hell out of their product.

2. ”I’m not your bitch, bitch!” - PR Translation: I have a life and I’m not going to be available 24/7.

And the no. 1 quote from Top Chef that can be translated to have meaning for PR Pros..

1. ”Please pack your knives and go.” – PR Translation: The client is firing us.

Related Posts

Nominate A PR Pro On Twitter Who Deserves To Be Recognized (but with a catch..)

Watch the video for info on how to nominate someone!

Top 10 PR Stories of 2010

10. Derek Jeter’s Contract – Yes, he signed re-signed with the Yankees, but not after taking a slight ‘hit’ to his reputation for the way negotiations were handled.

9. Carnival Cruise Lines – With 4,500 travelers stranded at sea this summer, this company needed to invest all of its resources into PR efforts.

8. NFL – Ben Roethlisberger Suspended, Rex Ryan, Jets, etc. – From sexual assault charges to giving fans the finger to “Footgate,” the NFL has replaced the NBA as the league with the most character issues.

7. Mel Gibson audio tapes released - Does anyone else remember when this guy was one of Tinseltown’s leading actors? I’m guessing he’ll end up on next season’s Celebrity Rehab rooming with Lindsay Lohan (who is not on the list because we all expected her to be!).

6. Media Meltdown - Between Rick Sanchez‘s firing, Keith Olbermann’s suspension, and even 90-year-old Helen Thomas’ resignation, 2010 was a year to forget.

5. TSA/Full Body Screeners - No matter what the TSA does or doesn’t do, they just can never seem to get in the good graces of the public.

4. Brett Favre - Text messages, photos, infidelity, the decision to play vs. retire … do I really have to go on?

3. Gulf Oil Spill/BP – You couldn’t put on a news station this summer without seeing or hearing about Tony Hayward.

2. Tiger Woods Apology – Talk about a guy who just threw it all away. Will he ever be the same?

1. “The Decision” LeBron James – Whether you like or dislike “King James,” no one got more attention (for better or worse) this year.

7 Ridiculous Social Media and Media Relations “Expert” Labels That Need To Go Away

The following is a list of words that industry professionals are using to describe themselves on social media sites.

I am a social media/digital media/media relations..

1. Rock star

2. Fanatic

3. Addict

4. Guru

5. Ninja

6. King/Queen/Czar

7. Maven

In my opinion, these words are becoming more infamous than these overused press release terms that we all despise. Whatever happened to using terms like “student” or “professional”?

What else would you add to this list? Have you ever seen these descriptions in someone’s profile? If so, please alert your communities to stand up and take action!

20 PR and Social Media Superstars Flying Under The Radar (updated 9/23)

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A few weeks ago I asked the Twitter community to nominate PR and social media pros/students who provide insightful posts, but for some strange reason don’t have as big a following s as they probably deserve.

With that in mind, below is a list of those people who nominated others, as well as their description as to why those identified should earn recognition. Note that almost all of the nominees have less than 1,000 Twitter followers. As always, if someone is not on the list then please leave a comment and let us know who else we should all be paying attention to!

1. Nominator: Alan Danzis @adanzisNominee: Laney Cohen @lanes0220

“My friend Laney Cohen is very active on Twitter engaging in monthly and weekly chats. She works in healthcare PR so its good she understands the importance of social media but recognizes the challenges in getting healthcare involved. She also writes a blog.”

2. Nominator: Lexie Kier @a0k; Nominees: Alan Danzis @adanzis, Mitch Kapler @mitchkapler

“Alan is a seasoned PR pro who seamlessly integrates his passion for gaming, gadgets, and geekery with industry news, humor, and anecdotes on city life. I’m kind of shocked he doesn’t have more followers yet. Or that he isn’t on tv for G4.”

“Mitch is a great conversationalist and a smart strategist but also a creative by nature, who curates wonderful art, music, news, and inspiring tidbits through twitter. He uses his social media sorcery for good with nonprofit Catchafire to match skilled people with worthy causes.”

3. Nominator: William Johnson @johnsonwilliam; Nominee: Elizabeth Cooke @ellebetz

“Perhaps the most interesting 22 year old with a two year old you’ll ever meet (or tweet), Elizabeth Cooke is the ultimate playful-professional, pushing the boundaries of conversation and engagement like it’s her job – partly because it is.  A community architect/manager at social media management company Soshal Group, she combines insight and wit in a way that’s alluringly unmatched.”

4. Nominators: Rachel Esterline @rachelesterline, Kairi Soosaar @kairisoosaarNominee: Mikinzie Stuart @Mikinzie

“Mikinzie’s tweets are filled with great information and personality. Her tweets reflect what she is like in real life. And, I love how she creates random hashtags that describe her thoughts at the moment.” – Rachel Esterline

“Having built her skill set through TPC, Mikinzie is a self-taught PR and social media PRO, whose talent is highly appreciated by many leaders in the profession as well as up-and-comers and students. She shares her insights on the industry in two of her blogs: PRepguide and PRGeekSpeak.” – Kairi Soosaar

5. Nominator: Matt LaCasse @MattLaCasseNominee: Colby Gergen @ColbyWG

“Colby is a senior at the University of Missouri this year. I find his tweets fall into one of three categories: Funny, Insightful, Thought Provoking. All three carry great value for me and I believe will be beneficial to others who aren’t currently following him.”

6. Nominator: Kairi Soosaar @kairisoosaarNominees: Brittany James @bitty_boop, Hana Yi @hanayi

“If Tweeting were a sport at the Olympic Games, Brittany would be representing the U.S.A. She was recently a Top 20 MTV Twitter Jockey finalist, and has her hands busy with working for CJP Communications in NYC. She is someone who gets noticed for her enthusiasm and passion for the industry, which have scored her great connections among the stars of the PR and social media world.”

“Hana has scored some serious PR experiences from the fashion world of Bloomingdales, nonprofit world of the Red Cross and she recently complemented her talent under the hand of the amazing Sarah Evans of Sevans Strategy, who called her a “true go-getter”. She is currently rocking the PR and social media land of the Chicago Tribune. She is a PR gal to watch out for!”

7. Nominators: Harrison Kratz @KratzPR, Ashley Parker @fleuredeflorida, Lauren Gray @WCUPRSSA/@laurenkgrayNominee: Ashley Funderburk @amfunderburk1

“I would like to recommend Ashley Funderburk.  She is my SM director for Kratz PR and is the VP for PRSSA at West Carolina University (WCU). She deserves more followers because she is someone who truly engages with other followers to communicate, learn from, share, and collaborate with. She has become well known among young PR students and professionals because she is so involved and active in social media.  She knows a great deal about this medium and she loves to share and use her talents to her professional advantage.” – Harrison Kratz

“I love Ashley’s blog! She’s a PR student a WCU & another great example of someone doing all the right things to get herself educated and out there- she’s very involved in student PR orgs and internships, but I think what I love about her is that you see who she is as a person through her tweets, and not everybody does this. For some it’s all about connections, RTs, etc…but she’s someone who comes across as a “real” person too.Thanks for doing this!” – Ashley Parker

“Ashley is an upcoming PR student and PRSSA Vice President and Catamount Communications, student-run PR firm, Firm Director who has a huge passion for social media and entertainment PR. She is very big into social media and tweets to engage others with very informational and exciting tweets.” – Lauren Gray

8. Nominator: Matt John @emjaydoesprNominee: Kris Allen @krisallenpr

“Kris (@krisallenpr) is has a really interesting position at the Canadian Heart and Stroke Foundation. He is helping integrate social media with traditional communications at a grassroots level. Kris has worked in the Gaming, Oil and Gas and Not-For-Profit sectors and is a really helpful guy with a great deal of experience to share.”

9. Nominator: Kris Allen @krisallenpr; Nominee: Matt John @emjaydoespr

“This guy is a recent PR grad like me, but was lucky enough to be headhunted by a national crisis communications agency in Calgary, Alberta. This guy was the social media resource for our entire graduating class. If it weren’t for this guy, I wouldn’t be on Twitter or writing guest blogs for people. Honestly, this guy knows his stuff.”

10. Nominator: Mariam Shahab @Mshahab; Nominee: Alicia Collins @buona_vita

“Aside from constantly engaging with her current followers, Alicia constantly provides insights to new “tweeps” in Twitter chats all week. She also consistently manages to bring out her personality through 140 characters.”

11. Nominator: Brittany James @bitty_boop; Nominee: Jessica Bayer @JessBayerDC

“During a #PRStudChat that I moderated, Jess was part of the HR panel that provided graduating seniors great information on what HR representatives are looking for in candidates. Jessica also reached out to students in other cities during the spring for internship/freelance opportunities to gain experience.”

12. Nominator: Ashley Parker fleuredeflorida; Nominees: Lauren Lorenzo @LaurenLrnz, Nicole Floetker @nicolefloetker

“Lauren is a new grad who just started her first job as an account coordinator, and she’s exciting to follow because she’s a great example of what post-college, new grad life is like, which I think gives other PR students inspiration. As a PR pro myself, I think it’s important for the next generations to have role models/people they can relate to, and she is one of those.”

“Nicole is still a student, but she’s definitely holding her own out there. She contacted me asking for advice regarding nonprofit PR, and I love that she’s really working social media connections to learn and improve herself for her future PR career. Another great example for other students/pros.”

13. Nominator: Lauren Gray @WCUPRSSA/@laurenkgray; Nominees: Amanda Peralta @aeperalta1, Kion Sanders @kionsanders

“Amanda is a new professional out in the PR real world who has successfully interned at Eric Mower and Associates PR firm and is currently interning at JSW Media Group. She has always been a great resource and mentor for other PR students, including @laurenkgray and @amfunderburk1, and is always willing to help out others.”

“Kion Sanders is a new professional and PRSA member working for Fahlgren Mortine PR firm. He is a great person to follow because he loves fashion, music, and all things entertainment and always has excellent tweets about the latest and upcoming fashion news and all things PR.”

14. Nominator: Ramona Zachariassen @ramonahz; Nominee: Petya Georgieva @pgeorgieva

“She (Petya) deserves more followers because she is passionate about PR and she regards her profession as a lifestyle – she spends most of her time keeping up to date and educating others. She is good at promoting other people, as well as conversing with them, on Twitter. She blogs about communication at www.higher-and-higher.com.”

15. Nominator: @jeff_nordstedt; Nominee: @alexandrakirsch

“She (Alexandra) deserves more followers because she is a wonderful online citizen. She has done a great job of community-building among book readers and reviewers.”